Beginner writers are advised to "write what they know". Businesses can do the same. By offering expertise in an area - be it winged eyeliner application, CrossFit training or Flemish painting - businesses can connect with audiences and offer solutions that address their problems.
Search engines such as Google or AHREFS offer an easy way to identify trends within your industry. Furthermore, speaking directly to your audience and asking what products or services they're interested in may also prove fruitful.
What do you know?
Your initial step should be establishing whether there is an audience for your niche idea. One way of doing this is through Google's "People Also Ask" section or looking at competing websites.
Next, it is necessary to identify issues within the niche that you can solve with your product or service. An Ahrefs tool such as these is ideal for this step as they reveal information such as traffic and competitiveness for every phrase that has been searched for in an area.
Another method for identifying problems is browsing online communities such as Quora and forums. Read questions, comments, and discussions, taking note of any issues that you can see yourself addressing. If none arise, it may be time to move on; but if some do surface, it might still be possible to make an impactful product offering -- just ensure its quality resonates with your target market.
What do you want?
When analyzing the popularity of a potential niche, it is essential that it not only receives significant searches but also has sustained interest over time. Google Trends can be an excellent way of tracking popular search terms over time and tracking any increases or decreases.
Ahrefs provides tools that allow you to effectively assess your niche ideas, making sure there is enough competition in organic search and monetization opportunities to make them worthwhile. For instance, its Web Explorer feature can show product offerings associated with specific niches as well as commission rates offered.
Many individuals have successfully transformed their hobbies and interests into profitable niche websites, like gardeners with SavvyGardening. You could potentially find an equally lucrative niche by researching Amazon products most searched for or by checking discussion boards to see if any dialogue surrounding your proposed niche.
Who do you want to reach?
Before diving in to finding your niche, it is vitally important to understand who your audience is. This will determine what products or content to create as well as any marketing strategies to employ.
To succeed at selling non-toxic kitchen supplies, for instance, it will likely require developing a coaching program that educates people on the benefits of specific plants and how they affect physical health. A website featuring plant photos and information could also serve as an effective means of reaching out to customers.
At this stage, it's helpful to ask yourself whether your idea is sustainable in order to avoid spending your time and energy on something that won't endure. Search volume data provided by SEO research tools makes identifying trends relatively straightforward; alternatively you could test out your niche by creating a landing page or blog and cross-promoting it on social media to see how well it performs.
What do you need?
Finding an engaging affiliate niche should be easy: focus on activities or areas of expertise you find enjoyable. Avoid selecting topics that bore you, otherwise creating content and driving traffic may prove challenging.
Start by conducting a Google search of your chosen subject, taking note of which websites appear on the first page of organic results and how they monetize their content. Ideally, look for niches with established affiliate marketers and low keyword difficulty scores.
SEMrush offers keyword research tools that will assist in assessing the difficulty of ranking for certain keywords as well as providing relevant data such as cost per click and search volume, among other metrics. You can use this data to narrow your niche options and assess their worthiness; for instance, email marketing software could have tremendous earnings potential since there will always be high demand in this market sector.
